Future Vision of Fashion: Customization of Outfit for Every Individual
Sand & Birch Design Studio plans to walk out from the ‘old fashioned’ stage of mass production by adding customization feature
Mass production has been the final goal of design industry for the majority in global market. Despite of its lower cost and efficiency that bring along great economy interest, it however results in wasted resources and limitation of designer’s creativity and choices of outfits for individuals. Those results are indeed not what we what to see regardless to the benefit mass production can bring. So why don’t we change this phenomenon to break the limit?
Creating customisable outfit for every individual according to their body shape and size calculated by computer through 3D scanning is the future vision of fashion.
In order to bring this vision of fashion to the market, customization feature has to be added into the progress of producing a genuine fashion piece. “Creating customisable outfit for every individual according to their body shape and size calculated by computer through 3D scanning is the future vision of fashion.” said Samanta Snidaro, founder of Sand & Birch. Although there are lots of option available in the market, yet, they are still creating limitation to a person where his or her wants are guided with existing objects with size, materials, or functions all decided already. With a market like this, at the end, what people pay their money to buy and wear are always what the companies want them to buy with numerous advertisements and marketing strategies boiling up to attract more and more customers.
A genuine fashion piece is not an inclusive outfit that can fit everyone, instead, should be an unique piece that is perfect for one.
However, if part the control is passed again to the individuals with the availability of customization, with their personal body information stored in the database, every future outfit ordered and produced for an individual, can all be personalised in computer from size, colour, style to finishing, texture or even the composition of materials together with the designer. Other than this, with the advancement of technology in production, we are not only able to have our high quality ‘product’ produced by the artisans precisely according to the data, but also able to reduce a lot of wasted resources created by mass production in the fashion market nowadays. A genuine fashion piece is not an inclusive outfit that can fit everyone, instead, should be an unique piece that is perfect for one.
Sand & Birch Design